SEO is the process of improving a website’s visibility on search engines. Search engine visibility is a measure of how well your website is ranked in search engine results pages (SERPs).
There are three main factors that influence a website’s ranking: site content, site architecture, and site links. You can also get more information about Local SEO (Search Engine Optimisation) Services.
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Site content is what appears on the front page of the search engine results pages. It includes the main keywords and phrases that are important to your business and the topics that you cover on your website. The more relevant and valuable site content is, the higher your ranking will be.
Site architecture is how your website is organized. Good site architecture includes clear titles and headings, well-written content, and helpful navigational elements.
It also makes it easy for people to find the information they need quickly. Sites with good site architecture tend to rank higher than sites with poor architecture.
Site links are connections between websites that help them share traffic and leads. The more links to your website from high-traffic websites, the higher your ranking will be.
So if you want to improve your ranking, make sure you add more links to your site from high authority sites. These days, people use a lot of search engines to find information on the web.
In such cases, you must have an SEO strategy in order to be successful on search engine rankings.