You will realize pretty quickly that there is a breadth of texting terms for placing on your radar while you get started with texting for business, like the various SMS features that only come with the texting software being the straightforward option. There are even others with a greater explanation, like the opt-in text message dealing with the best practices while you text your customers.
What’s An Opt-In Text Message and What Does Opt To Mean in a Text Message?
It is important that you get the consent of a customer before texting them.
It is considered an invasion of privacy and is against the law in terms of texting customers without their permission. Businesses should have consent from the recipient prior to sending a text according to the Telephone Consumer Protection or TCPA act. The permission, such as opt-in, comes in here.
All you need is to make a choice here with the word opt. The recipient will be selected in terms of choosing to subscribe to your text communications. They are offering consent in terms of receiving your text messages, in other words.
Perse, an opt-in need not be initiated in a text message from your customer. Permission can be granted in varied ways depending on the kind of business and the type of messages you intend to send.
Difference between Promotional and Transactional SMS
Whether your business should be sending opt-in text messages to your customers is what the transactional or promotional text might be affected. Here is a quick overview of the difference between transactional and promotional SMS to aid you in determining when you should be using the opt-in text.
- Promotional Text Messages
The text prompting a customer in terms of purchasing something or going somewhere, or even taking action is what a promotional text involves. These would be including messages about the flash sales, promotions, along with discounts. They will also require written consent from their recipients prior to a business sending a promotional SMS.
Through advertising, a keyword that someone can text to opt for marking texts is a common way for businesses to obtain consent. The keyword should be advertised on the website of the business through the sign-in store or even the digital and print advertisements on email or social media. It can be assumed that the customers are providing their consent if the text is initiated through them.
- Transactional Text Messages
The text that is used while a business requires to offer the required information to their customers is through transactional SMS. These are the messages that are mainly automated or include an order confirmation along with the tracking numbers and password resets along with the two-factor authentications.
There is no double-opt-in text message that is involved for the transactional SMS due to their appropriate opt-in can be provided by the customer while they are giving their phone number during the process of checkout while the placement of an order online. The businesses should even be clear whether or not the customer is giving their phone number as it can be used only for sending them their relevant transactional text messages.