One of the most cost-effective methods to generate leads for your business is inbound marketing automation. The promotion techniques that are generated through inbound marketing offer several benefits to its owners as compared to outbound marketing and other modes of advertising with little to absolutely no cost.
Retargeting automation can aid in achieving more sales compared to outbound marketing, where there are random people who are targeted regardless of their interests in your products or services by targeting the interested customers.
The following are the 4 stages of inbound marketing:
The offering and the value of the brand that it holds are what your target audience should know of. You can also bring forth a few engaging and useful content that is free of cost for them for quenching their thirst for knowledge. The important tools that can be used for facilitating this stage which consist of SEO, inbound content, blogging as well as social media marketing. It is where the stranger would become a website visitor.
Tempting your visitors so that they are submitting their contact details and signing up to head further down the marketing funnel is the other stage included here. You need to offer them the reason that they cannot say no to making your users sign up. You can also offer them the contents on the basis of the checklists, ebooks, and more. A few of the popular tools that can help you during the conversion stage would be the landing pages, forms as well as CTAs.
You will have to make sure that they are buying your product or service and becoming your customer once you have qualified your leads along with the content. You can make use of these tools like sales alignment, email marketing, list segmentation as well as marketing automation. It is the stage that is all about the generation of leads for converting your leads to your customers.
Your main priority should be in offering customer satisfaction. You should be ensuring that your customers are happy with your product as well as your services and continue to engage with and upsell with other customers. The main advantage here is the extra step that can turn your customers into promoters. If they are happy, then they will be recommending you further.
About 55% of the B2B companies would be making their sales through word of mouth in terms of making these purchasing decisions for themselves, according to the report by HubSpot. There are a few great tools that can help you in terms of social media monitoring, surveys, trigger marketing, and more.
What Inbound Marketing Automation Offers Your Business?
About 53% of the businesses achieved a higher ROI by practicing inbound marketing compared to outbound marketing, according to the latest State of Inbound marketing reports.
Factors that can contribute to the higher ROI:
- The Cost-effectiveness of inbound marketing is higher than outbound marketing.
- As you are approaching people specifically interested in your services or products, inbound marketing is higher effective.
You can now be seen by your potential users at almost no cost through inbound marketing. It creates clear visibility of your brand out in the market by creating content that is engaging showing up on the search engine results pages. You will therefore get the precise answers to the doubts and queries of your visitors with Retargeting automation. Distributing your content on various channels is the other way of acquiring visibility on the Internet.