A pharmaceutical firm is always concerned about its brand. One needs to know where the brand stands in the market. Do you want to know what people are speaking about your brand? Are they giving wonderful reviews or are they complaining about your brand quality? It is imperative that you become a part of the dialogue process. But how does one get involved in such a dynamic conversation?
You need not be disappointed at the inability to answer these critical questions. Statistics tell us that only 26 % of hospitals have an active social media campaign. However, 41 % of patients believe that social media has played an important role in making their choice for the appropriate healthcare provider. Hence, due to these reasons, social media medical marketing is considered important.
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A brand that builds a strong connection with the masses is the brand that will survive in the long run. Keeping an eye on what people think about your brand will provide you with the opportunity to improve upon the brand quality, decide on the target segment and build its image in the market.
Here are a few reasons why social media networking provides the right platform for your brand or services
1. Approximately 79% of patients make use of search engines while checking out for a hospital. Patients go online to check for hospital reviews. On the basis of the opinion of peers, they tend to decide if the services being provided are good or bad.
Search engines pull out data from different sources such as blogs, discussion sites, and social networking sites such as Facebook, Twitter, etc. It is important to manage your presence online. It will decide the brand's movement in the right direction.
2. Approximately 60% of adults look to online sources for information regarding healthcare services. This presents a wonderful opportunity to exploit. By participating in meaningful conversations regarding healthcare services, you have a better chance of making it to optimized searches on the internet. This will help push your brand to the next level.
Maintain your organization's site. Keep the information on the site up-to-date. Your website could be the first time that your target patient has stumbled upon. It is important that you make it count by keeping your website updated with the new web standards, design, and technology involved.