In terms of driving some massive number of returns when they are used quite prudently, SMS is quite competent. Text message compliance for the opt-in and opt-out example is the first and foremost thing about making use of the Salesforce text messages for business communication.
Organizations can save themselves from the bigger penalty changes and continue with the use of SMS for marketing and other purposes without any inconvenience as they are compliant with the TCPA rules and regulations.
Opt-In Text Message Compliance
The few regulatory bodies have the intent of protecting the privacy of a consumer while texting is GDPR, TCPA, and the CCPA.
Before you send the text messages, it has been made a mandatory thing by TCPA to receive written consent from your prospective recipients. To make sure that your consumers are not feeling deceived, always offer a convenient and transparent opt-in mechanism.
It does not mean that the prospect has opt-in as you simply have to fill up the phone number in any form. Make sure that the customers have clearly offered their consent in terms of receiving the recurring messages. You should also be sending an opt-in confirmation of text message that should also be containing clear opt-out instructions before you send your initial marketing text.
Types of Opt-In
There are basically two kinds of opt-in. One is the web opt-in, while the other is the mobile opt-in.
The consumers can send a keyword to the shortcode number with the opt-in option for the mobile opt-in. Organizations can easily advertise these keywords on different platforms like the ads, emails along with the growth of the list of subscribers to increase the opt-in rate.
People can also select the opt-in through the landing pages along with the web forms and the pages that should be containing all the required details of the opt-in program, including the charges, opt-out instructions, purpose, and many more.
Opt-Out Text Message Compliance
Send a text of confirmation along with the opt-in instructions once a consumer has opted-in to receive the text messages before starting with the Salesforce text messaging. It would be offering the customers the ease of opting out and honor of their opt-out decision. Make sure that the customer can opt-out at any time conveniently, and after this, the customer would not be receiving a single text message. If you are failing to get this done, then it can place your organization at the risk of legal action if you are failing at doing so.
Importance of SMS Compliance for your Business
The king of the market is the customer. Your business can be at the face of a risk when any activity is done involving the consent of the customer. It would be including text messaging too. You can easily steer clear of the higher penalties along with reaping the texting benefits in business with the help of SMS opt-in and opt-out compliance.
You need to eliminate every possibility for legal actions while making use of the texts with the consent of the consumer, as it would be honoring their decision in terms of receiving and not receiving the texts.